WHO IS A MARKETER
A marketer is any person whose duties include the identification of the goods and services desired by a set of consumers, as well as the marketing of those goods and services on behalf of a company.
Marketer is someone whose job involves encouraging people to buy a particular company's products, by deciding the price, type of customer, and advertising policy .
ROLE OF MARKETING
The key objective of an organization’s marketing efforts is to develop satisfying relationships with customers that benefit both the customer and the organization. These efforts lead marketing to serve an important role within most organizations and within society.
1. ROLE IN THE FIRM :
Understanding the economic and competitive features of a sector .
Identifying target markets .
Identifying segments within a target market .
Identifying most appropriate strategies .
Commissioning, understanding and acting upon market research .
Understanding competitors and their strategies and likely responses .
Developing new products .
Auditing customers’ brand experience .
Establishing environmental scanning for opportunities and threats .
Understanding an organisation’s strengths and weaknesses .
Creating a sustainable competitive advantage for the company .
Understanding where a brand needs to be in the future .
Creating and delivering marketing plans to get to the top .
Establishing management information systems to identify progress .
ROLE IN ECONOMY / SOCIETY :
Developing products that satisfy needs, including products that enhance society’s quality of life .
Creating a competitive environment that helps lower product prices .
Developing product distribution systems that offer access to products to a large number of customers and many geographic regions .
Building demand for products that require organizations to expand their labor force .
Offering techniques that have the ability to convey messages that change societal behavior in a positive way (e.g., anti-smoking advertising) .
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