1. What function do attitudes fulfil in consumer behaviour ? Briefly
explain any one of the multiattribute models of attitudes and explain
how would you use the understanding of this model in your marketing
decisions.
2. Explain the factors that help a marketer to predict what kind of influence reference groups are likely to have over a product or brand choice. Why does reference group influence seem to vary across product classes or across individuals ?
3. What are the factors that result in a high degree of prepurchase, seLrch for information by consumers ? What are the implications of information search behaviour for marketers ?
4. Which of the stages of the family life cycle would constitute the most lucrative segment/segments for the following products and services?
(a) Domino's pizza
(b) Mobile telephones
(c) Mutual funds
Justify your answer.
5. Discuss the components of an attitude. Taking the example of a consumer enable purchase decision, explain what functions do attitudes play in consumer decision making.
6. Which stage in the family life cycle would constitute the most attractive segment for the following products and services ? Give reasons for your answer
(a) home theatre system
(b) package tours
(c) fitness centres
7. How as a marketer of home appliances, would you use the knowledge of post purchase evaluation by consumer, to ensure that your consumers do not experience any dissonance ? Describe the response strategies you will follow.
2. Explain the factors that help a marketer to predict what kind of influence reference groups are likely to have over a product or brand choice. Why does reference group influence seem to vary across product classes or across individuals ?
3. What are the factors that result in a high degree of prepurchase, seLrch for information by consumers ? What are the implications of information search behaviour for marketers ?
4. Which of the stages of the family life cycle would constitute the most lucrative segment/segments for the following products and services?
(a) Domino's pizza
(b) Mobile telephones
(c) Mutual funds
Justify your answer.
5. Discuss the components of an attitude. Taking the example of a consumer enable purchase decision, explain what functions do attitudes play in consumer decision making.
6. Which stage in the family life cycle would constitute the most attractive segment for the following products and services ? Give reasons for your answer
(a) home theatre system
(b) package tours
(c) fitness centres
7. How as a marketer of home appliances, would you use the knowledge of post purchase evaluation by consumer, to ensure that your consumers do not experience any dissonance ? Describe the response strategies you will follow.
No comments:
Post a Comment