consumer perception

Selective attention	Being overly impressed by the facts that are salient, spectacular, coincidental, available or mediated (selective reporting) As a consequence neglecting to look for contradictory facts, or to get fuller information to understand more complex / gradual evolutions / situations (see range estimate aversion...).
Selective exposure	(aka event selection). Looking for and accepting only information sources that confirm and comfort our beliefs.
Selective memory	Focusing (anchoring) on some past events and neglecting others that are too ancient, less pleasurable, or whatever. Also, remembering only successes, not failures can lead to repeat risky / irresponsible behaviors.
Selective perception	Choosing or interpreting information only in a way that comforts our beliefs or justify our actions.
Affect heuristic	Getting blinded by an emotion (greed, fear, hope, empathy, hate...) that overwhelms a full and lucid analysis of the situation
Anchoring	Mental focus on a reference point, for example a buying price. It prevents to see better the situation, for example, in finance, to look for, understand, and update the factors of value
Belief	See certainty. A belief, right or wrong, might hinder further observation and analysis... ...except when they seem likely to confirm the belief.
Binary logic	Seeing things only in black or white, 100% true or 100% false. One of the Aristotle's biases / creeds. This neglects their complexity, gradual aspects (degrees, cursor), dynamic evolution and not clear-cut situations and prospects (opposites: fuzzy logic, uncertainty).
(pseudo) Certainty	People are afraid of uncertainty, ambiguity and of the unknown. This allergy might give them an intense painful feeling. Thus, to feel comfortable, they might adopt a belief they feel as a certainty even if it is an illusion. Once a belief is ingrained, people will resist later to adjust to realities and its evolutions.
Cognitive dissonance	Denying mentally the reality of any information / event that goes against one's beliefs, knowledge, commitments, practices...
Cognitive overload	Too many information (or too many legal rules) can drown the mind and make it unable to sort what is crucial and what is trite (noise) and also to detect important "weak signals".
Confirmatory / confirmation bias	A phenomenon linked to cognitive dissonance and selective perception. It is to accept only information that confirm one's beliefs and/or to interpret whatever information in a sense that fits those preconceptions.
Denial of realities	Similar to cognitive dissonance.
Focalism	Similar to anchoring
Framing	A language or picture formulation that gives a narrow presentation or definition of a situation or issue, * that omits unconsciously or deliberately some aspects * therefore that limits and deviates its understanding and the related reasoning / decisions.
Generalization	Taking an isolated event or a specific element as a general phenomenon.
Habit	An habit can make inattentive to the evolutions of the situation we have to deal with.
Heuristic	A simplified and quasi automatic mental way to detect and interpret information and situations and to take decisions. It can be based, to take the most common ones, on: * previous beliefs and models (representativeness heuristic), * more or less relevant "rules or thumb", * immediate perceptions (availability heuristic, primacy bias) or emotions (affect heuristic)...
Mental myopia	This phrase can qualify many bounded cognitive processes, such as seeing and reasoning * on only the most apparent aspects of things * or according to one's ingrained beliefs / certainties, using flawed / apparent / binary logic * or by limiting the conclusions and decision making to the most reductive dichotomies, skipping other possible solutions See framing, narrow thinking, tunnel vision, binary logic, availability heuristic, fallacy, reductionism...
Mimicry	Following the opinion and behavior of other people instead of digging deeper to understand issues.
Narrow thinking	Using a flawed or binary logic, or taking into account only some elements.
Numeracy bias	Overreliance on numbers (statistics, accounts, probabilities, mathematical models) without wondering about their assumptions and their realities. Also tendancy to prefer a precise prevision number instead of a range of scenarios
Optimism / pessimism	Focusing on the favorable / unfavorable interpretations
Primacy bias	Sticking to the first impression or idea. Similar to (availability) heuristic
Range estimate aversion	Deciding on the basis of only one projected number (seen as the most probable) instead of a range of scenarios allowing for alternative plans.
Rational ignorance	Avoiding to search search more information than the minimum to save cost and effort. See also cognitive overload
Reductionism	Mental phenomenon akin to generalization from a single aspect when building a theory or making a description.
(mis-) Representation / representativeness heuristic	Once we picture, define, categorize, imagine, interpret or express something in a way, in other words make a mental representation of it, it becomes harder to see things differently even if that representation is wrong.
Stereotype	Mental phenomenon akin to generalization and reductionism which allot things to arbitrary clear-cut (often caricatural) categories.
Tunnel vision	Tendency to stick to the first explanation (primacy bias) we think, which makes it difficult to find other ones. It can be linked to various heuristics