How Consumers’ Handle Risk/Dealing with Perceived Risk

How Consumers’ Handle Risk/Dealing with Perceived Risk 

Consumers develop various strategies to relieve perceived risk, including the following:1)Buy the brand whose advertising has endorsements or testimonials from typical consumers, from acelebrity, or from an expert on the product.2)Buy the brand that the consumer has used before and has found satisfactory.3)Buy a major, well-known brand, and rely on its reputation.4)Buy the brand that has been tested and approved by a private testing company.5)Buy the brand offering a money-back guarantee with the product.6)Buy the brand that has been tested and approved by a branch of the government.7)Buy the most expensive and elaborate model of the produce