The word retail is derived from French words “re” and “tailer” whose meaning is to “cut again”. retail store works exactly as their name describes. Goodsare sold in small pieces to make a profit. Retailing involves various activities to sell to end consumers for their non-business and personal use.
The meaning of retailing is to sell goods from a fixed location such as from kiosk, departmental store, or by post. Goods are sold to consumers in small portions so that consumers can consume them.
A retailer purchase goods from an importer or manufacturer directly or through a wholesaler to sell small portions of goods to final-consumers. Retail stores are also referred to as stores or shops. Retailers are the last element of the supply chain.
The process of retailing is considered as one of the most important parts of their complete distribution strategy.
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