Below are the top 10 apparel brands in world 2018:
10th Place : Hermès
For more details about rankings and parameters, continue with the complete article.
Top Apparel Brands in World 2018 with Ranking Parameters (Profit, Sales):
10. Hermes
Hermes is French based international company which sells leather, perfumes, lifestyle accessories, jewelry, ready to wear, watches and home furnishings.
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The company was founded by Thierry Hermès in the year 1837, and it believes in providing high quality and unique products to its customers. The company uses traditional business model wherein each product is manufactured by a single person and does not use assembly lines for mass production.Hermes is one of the rare companies in the world who adopts traditional ways of production and is the most recognized brands in the world. All the products of Hermes exhibit exquisite workmanship. Ready to wear segment of Hermes is the second largest sector of Hermes which provides huge sales for the company. In 2015 the company unveiled its first autumn-winter collection. The spring-summer collection has a complete range of clothing with vivid and bright colors.
9. Ralph Lauren
Designer Ralph Lauren founded this brand in the year 1967 which has gone to become global brand.
Headquartered in New York city, Ralph Lauren is among the top leading apparel brands in the world, which offers a variety of apparels and accessories across the world for men, women and children. Ralph Lauren Home and Paint supplies a complete range of home furniture and accessories.
8) UNIQLO
UNIQLO is the largest retail store famous for its casual wear for men, women and children across the continents.
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Based in Tokyo, Japan, this company was founded by Yamaguchi in 1949, and as its name suggests, the company was started with the aim to provide unique clothing to its customers. Uniqlo is a subsidiary of Fast Retailing Co Ltd, and the company has outsourced its manufacturing to China due to the cheap labour available there. Uniqlo has been able to make its mark in the apparel industry owing to its continuous research and development of new materials and improving existing texture of clothes. Uniqlo takes feedback from its customers and incorporates them into their product development. Uniqlo has adopted sustainable methods in its manufacturing process and entire supply chain.
7) GAP
GAP is US based multinational company which was founded by Donald Fisher in 1969. Hquartered at San Francisco, California, this brand is the largest retailer of clothing and accessories in the world. GAP has several brands such as Banana Republic, Old Navy, Athleta, and Intermix brands, that offers a wide range of apparel, accessories, and personal care products for men, women, and children. GAP offers apparel and accessories for kids under the GapKids, babyGap and for pregnant women under GapMaternity, GapBody. GAP designs and sells clothes for specific occasion like weddings et . GAP owns 3200 stores and 459 franchise stores across the globe. GAP designs apparels according to the varied needs of different demographics of customers. It has also set different price tags for its apparel across different countries. Customers can purchase GAP apparel and accessories through its stores or globally through its website online.
6) H&M
H&M (Hennes & Mauritz AB) is a Swedish based international company headquartered at Stockholm that offers its apparel and accessories to a worldwide marketing. Etablished in 1947 by Erling Persson, H&M is the largest retailer that provides fast-fashion clothing and accessories for men, women, children as well as teenagers. H&M also takes design collections from renowned designers that have helped H&M to provide trend-setting and new range of clothing collection and accessories to its customers. H&M has also been able to create a significant presence in the online market. H&M has eight brands such as COS, Weekday, Monki and Cheap Monday etc. H&M is set to launch its ninth brand, Afound in 2018. Afound will give customers exclusive range of famous fashion and lifestyle brands for both men and women at discounted price. In 2017 H&M launched online services for eight new markets including Turkey, Singapore, Malaysia, Cyprus etc. The H&M has online presence in 44 markets as of December 2017. In 2018 H&M is anticipated to open 390 new retail stores.
5) Adidas
Adidas is German based multinational company that manufactures and sells a variety of apparels and accessories for men and women.
Adidas is the largest manufacturer of sportswear and apparel in the world. Some of the apparels of Adidas consist of men’s and women’s t-shirts, hoodies, sweatpants, leggings and jackets. Adidas has focused mainly on football and brought a lot of innovative products for this game. It is a major supplier in the football industry across the world. Adidas has also designed footballs for WorldCup tournaments. Adidas provides sports equipment such as boots and kits for all major sports like baseball, cricket, football, basketball, golf etc. Adidas also offers its products in deodorants, watches, bags, sandals, eyewear etc. Adidas has Reebok as its subsidiary which is a major player in the athletic and footwear industry.
4) Zara
Based in Spain, ZARA is the flagship brand of Inditex Group which owns other brands like Pull & Bear, Oysho, Zara Home, and Stradivarius.
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Zara was founded by Amancio Ortega and Rosalía Mera in 1975, and is known for its fashionable, stylish and classy range of apparels and accessories. Zara provides its apparels, shoes and accessories across 90+ countries and owns more than 2,000+ stores worldwide.
One prominent aspect of Zara is that it produces a new product within six days, on the contrary other retailers take at least six months. And if that design is not generating sales, it is removed from the retail shops and further orders are also cancelled. Zara has also collaborated with Detox Campaign to remove hazardous chemicals from its clothing during the manufacturing process. Also Zara does not invest in any kind of advertising. Zara offers a variety of fashionable apparel, shoes and accessories for women, men and kids. Zara designs its apparel based on the trending consumer preferences. Zara has recently started its online services in 12 new markets across Europe. It has presence in 39 online markets currently.
3) Nike
Nike is US based international company headquartered at Oregon.
Nike is the largest supplier of apparel and sports shoes in the world. Some of their apparels include jerseys, shorts, hoodies, trousers, tights, sneakers, sweatpants track suits for a wide range of sports like football, cricket, tennis, golf, baseball etc. Nike’s swoosh logo signifies its brand value and is considered as a status symbol. Nike has made its mark not only in the sports field but it has established itself as a market leader in the apparel industry as well. Nike is noted for its continuous innovation in the apparel and footwear segments specially the shoes for athletes which enables them to deliver high performance. Nike also allows its customers to do customization of its products like customers can choose color of sports shoes like Air Max, Air force, Metcon etc. Nike has done a series of acquisitions like Cole Haan, Hurley International, Umbro, Bauer Hockey, and Starter over the years. Nike has associated itself with high profile athletes, sports team through sponsorships and it promotes it products through them.
2) Louis Vuitton
Louis Vuitton is one of the most iconic brands in the apparel industry have a strong global footprints.
It is a French based retail company famous for its luxury items such as trunks, leather goods, shoes, apparel, watches, sunglasses, books, perfumes and other accessories. It is the most valuable brand in the world and considered a status symbol to carry its products.
Louis Vuitton promotes its products through famous and popular celebrities, artists, and musicians like Jennifer Lopez, Angelina Jolie, and Madonna etc. It has also collaborated with famous designers and artists like Jeff Koons, Takashi Murakami who provide special collections for Louis Vuitton’s apparels. The company sells its products through stores and online website.
1) Christian Dior
Famous designer Christian Dior founded the brand in 1946, which is a global fashion brand.
Headquartered at Paris, France Christian Dior commonly known as Dior is a global leader in the apparel industry. His first collection with the Huit and Corolle lines created a huge demand for this brand, and today the company has expanded its products line from clothing to include leather goods, accessories, footwear, jewelry, watch, perfumes and skincare products. The company has introduced the brand the baby Dior to cater to the clothing for children. This brand has presence in 210 locations across the world. Some of the famous celebrities endorsed by the company are Sharon Stone, Jennifer Lawrence, CharlizeTheron. The company sells its products through retail stores as well as through its online store. Christian Dior is the most successful and valuable brands as it focus on the quality.
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